Hyperstandard in the Heart of Crypto Innovation in Lugano

March 31, 2025

Lugano’s Plan ₿, a joint initiative between the City of Lugano and Tether - the company behind the world’s largest stablecoin, USD₮ - has transformed the region into a beacon of blockchain adoption. Since its launch in 2022, Plan ₿ has onboarded over 150 businesses, including major names like McDonald’s, to accept Bitcoin, USD₮, and Lugano’s LVGA token for payments, from taxes to everyday purchases. The initiative has also fostered innovation through a 100M CHF investment pool for crypto startups and events like the annual Plan ₿ Forum, which drew over 2,200 attendees in 2024, solidifying Lugano’s role as a leader in financial democratization. We work alongside the brightest minds in payments, stablecoin infrastructure, and travel supply, ensuring our solutions - HyperPay, HyperBridge, and HyperBook - are built with the best in the industry. As part of the Plan ₿ ecosystem, Hyperstandard is positioned to lead the charge in enabling AI agents to search, book, and pay seamlessly, redefining the future of transactions.